I build companies from idea to exit
Now I put that to USE.
Working alongside founders, operators, creative teams, artists, and people building things that don't exist yet.
Meet the Team
I started Doddle & Co. in 2015 with an idea and no particular reason to believe it would work. It did. The company grew into 18 countries and onto the shelves of Nordstrom, Target, Anthropologie, Pottery Barn Kids, thousands of boutiques, and museum shops — named the JPMA's most innovative product of 2018 and recognized by Ernst & Young along the way. In 2022 the brand passed to new ownership.
Since then I've worked with founders on the decisions that don't come with a manual - raise, grow, solve, or exit. None of it is theoretical. Though I do teach it — once a semester at Rutgers Business School.
The students seem to find it useful.
This work is hard and exhilarating. I loved it then and I love it now.
Raising Capital
Pitching Manufacturing
Product Design
Marketing Branding
Sales Distribution
Negotiation Strategy
Exit
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The Best Things for Teething Babies (That Aren’t That Amber Necklace), According to Pediatricians
NEW YORK MAGAZINE
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20 Practical Gift Ideas for Exhausted New Parents
WIRED
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The Real Danger of Going on ‘Shark Tank’: Copycats
THE WALL STREET JOURNAL
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She Sells Baby Pacifiers. Why Is Her Bank Asking About North Korea?
BLOOMBERG
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These Entrepreneurs Were on ‘Shark Tank.’
INC.
PRACTICE
When you have…
an idea you can't stop thinking about / a prototype but no manufacturer / a product that's ready but no path to retail / a pitch that isn't landing / a company that's working but something feels off / a brand that feels stuck
When you are…
about to raise for the first time / trying to figure out if you're raiseable / considering an exit but don't know what that actually means / stuck between the creative vision and what the business needs / not sure if you need a consultant or a hire
When you need…
someone who has actually made the thing / someone to sit with you for eight hours and build the list / someone who speaks both languages — the creative and the commercial
I am here to work beside you.
FOCUS
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I'M DRAWN TO:
- Accelerators, incubators, and think tanks
- Founder-led companies at inflection points
- Small venture funds and operators looking for someone who has built it
- Leadership teams navigating complexity -
IN PRACTICE:
- Strategic operator
- Bridge between leadership and creative teams
- Product, brand, and narrative partner
- Founder advisor
